The goal of our brand is to spread awareness and help fight for Universal Human Rights. I encompass this goal into the brand with its logo and brand identity.
The logo includes the united nations symbol and It’s main component is a dove in motion showing the essence of freedom that comes with Human rights. I included unity within the logo by adding the same sized ellipses throughout.
I was driven towards using a palette that is close to the primary colors since they are known worldwide and are inclusive/inviting.
